Product

Sustainable fashion is an increasingly common phrase in our modern society. But what is its significance? This term encourages us to think about the consequences of our consumerism, with each purchase contributing to the impact on nature. What it is - depends on us. Most of us are used to buying clothes quite periodically, due to rapid wear and tear, this way creating an endless cycle of consumerism. As a brand, we are constantly looking for ways to make our products more sustainable and environmentally friendly as possible. Clothes made of natural materials have a great advantage - they are durable, long-lasting, versatile for different seasons - linen clothes can be worn both in the worst autumn and on the hottest summer days, and wool products will warm up and be useful not only in winter but also on cooler summer evenings. Clothes made of natural materials retain a great look for much longer, you can enjoy them all year round, perhaps even saving for future generations to wear.

Benefits of linen

Linen fabrics are some of the oldest in the world. It is a natural, long-lasting and extremely durable material. The prevailing myth is that linen is an exclusively summer fabric. True, linen clothes provide irreplaceable comfort in hot weather, but did you know that linen fiber is used to insulate homes? Due to their properties, linen fabrics are perfect not only in the warm season, but also in the cool and drizzle periods of early spring or autumn.

Strength and durability

Linen is considered to be the strongest of all natural fibres getting stronger, softer and smoother with each wash.

Hypoallergenic

Linen fabric possesses rare bacteriological properties – it is a natural antiseptic, kills bacteria and fungus, and reduces inflammation.

100% natural, biodegradable and recyclable

As a crop, the flax plant has a very low impact on the land and requires low amounts of water.

Breathable and highly absorbent

Can absorb up to 20% of its weight in moisture while still feeling dry to the touch. As it dries it feels cool and refreshing on your skin, making it perfect to wear in hot, dry and humid weather. When it is cold weather, the pure linen fabric saves natural body heat. It reflects the ultraviolet rays well making it the perfect choice for the summer season.

Linen Care

Linen can be hand washed, machine cleaned, dry cleaned. It is recommended to wash in cool water at 30 C separately from other laundry using a detergent that does not contain bleaching components. Stains from linen products are easy to remove, but it is necessary to do this immediately before they dry. Stains and dirt can be removed by washing even in cool water using soap or a mild detergent. Linen is naturally wrinkled and this is one of the most beautiful qualities that reveals its naturalness. However, if you still want to iron your linen products, do it from the wrong side - this will protect the linen surface from gloss and discoloration. Do not bleach. Air dry naturally. Iron with steam.

Benefits of wool

Wool is a natural fiber - an irreplaceable source of warmth and coziness. Wool fabrics are fluffy and breathable allowing the sweaty body to cool down slowly and thus protecting it against overheating and getting cold. Wool has a unique ability to absorb and evaporate moisture while remaining dry.

Durable

Wool is 6 times stronger than cotton. Each fiber can be bent back onto itself over 20.000 times.

UV Resistant

Unlike synthetics and cotton, merino has the natural UV barrier of the fabric that keeps you safe from damaging UV radiation from the sun.

Antibaterial

Every fiber of a Merino sheep’s coat has an oily, waxy coating called Lanolin. It helps repel water during rainy months and also guards against infections. It’s a safeguard against mildew, mold and odor-causing bacteria.

100% natural, biodegradable and renewable

Wool also supports the concept of sustainability and is naturally 100% ecological! Depending on their breed, merino sheep are shorn once to twice a year – so they automatically grow a new coat. All that is needed for these natural fibers to grow is water, fresh air, sun and tasty grass.

Breathable and temperature regulating

With wool, your body heat can pass through the space between fiber, and even the fibers themselves, to get out. Furthermore, the fiber lets in the cool surrounding air, keeping you cool and dry. Whatever the season – they cool you down in summer, and warm you in winter.

Odor Neutralizing

Wool has an antibacterial effect, so you can get by with just a few items of clothing. This is down to the structure of the wool fibers: their surface is reminiscent of roof tiles so it is difficult for bacteria (responsible for bad smell) to get lodged inside.

Wool Care

Wool is easy to maintain. Due to its rapid reaction and chemical composition, wool cleans itself easily. After ventilating the wool, any smell simply disappears. Do not rub the wool when washing - it may shrink. We recommend washing the wool by hand or in a washing machine on the wool washing programs. Hand wash in a small amount of water at 30 ° C. Do not bleach. Air dry naturally. Iron with steam.

Size

Hats & Bonnets

  • 0-3 months – 38 cm
  • 3-6 months – 42 cm
  • 6-9 months – 45 cm
  • 9-12 months – 47 cm
  • 1-2 years – 49 cm
  • 2-3 years – 51 cm

Jackets

  • 1-2 years – 92 cm
  • 2-3 years – 98 cm
  • 3-4 years – 104 cm
  • 4-5 years – 110 cm

Packaging

We keep social responsibility at the highest priority, therefore we choose our packaging to be:


  • - 100% recycled and recyclable
  • - Biodegradable
  • - Compostable
  • - Plastic free

  • ..because there’s enough plastic waste!

When it comes to packaging our products, we approach it with the same great love and precision as products themselves. The package and each piece of content in it is selected consciously to fulfill the feeling we strive to convey to You. The feeling of necessity to begin the Change. We feel proud to be able to achieve it using no plastic - each thing is recycled and recyclable to respect our Planet. We feel just as enthusiastic packing and shipping the product, as You feel by ordering it.

Frequent questions

For the best result, measure your baby’s head circumference, and select the right size from the size chart above.
Yes, you can return or exchange the product. Simply contact us within 14 days after delivery by sending us an e-mail at hello@ashgeneration.com
Read more in Returns
Yes, it is possible to have various colour and ear model variations, but for any other ideas you can always contact us.
It takes from 3 to 5 business days.
Lithuania: 1-3 business days
Europe: 5-15 business days
USA & Asia: 15-31 business days
Read more in Shipping
Depending on employment and available items in stock. Send us a request to hello@ashgeneration.com – - we will discuss the situation individually.
The beauty of our World is directly related to the way we treat it.
Grow the change together!
- Ash Generation